In our last post about referral partner marketing, we discussed the importance of nurturing relationships for revenue growth. In this post, we’ll dig a little deeper into the best practices for generating responses from referral marketing campaigns.
Multi-channel Approach
In our busy multi-screen, multi-channel world, email blasting isn’t the most effective tactic. When consumers have a choice in how to be reached, it’s best to tap into as many channels as possible. This will help you get your message delivered. From email to social media, effective multi-channel marketing allows your targets to read your message on their terms. In our always-on world, reaching people on their desired platform also helps cut through the clutter.
Get Personal
Your customers and business partners already know and love you, so let them know it goes both ways. When they receive a communication addressed directly to them from an office they know and trust (or even a staff member they’ve worked with personally), they’re much more likely to engage. Plus, when presented with a personalized message on their preferred channel over, it’s pretty obvious which will get better engagement.
Be Consistent
Personalized messages across multiple channels are the most efficient way to generate leads, but ensuring a message is consistent across all channels is crucial. It wouldn’t be very effective to send an email and text message at the same time but with different content, right? Making sure your message looks and sounds the same across all channels will ensure your audience stays engaged. We can help you establish this, plus ensure you’re contacting people frequently enough to keep you on their minds (but not too much as to annoy them).
Track It!
What happens after you send out an email or text message? How do you know if people are engaging with your social posts, let alone looking at them? Tracking your message is critical to measuring its success.
Keeping these best practices in mind will help you craft your referral marketing to be as successful as possible.
