We’ve spoken to hundreds of business owners. Many have told us they struggle to effectively market to their customers.
Their conclusion: There must not be any business left from our customers, so we better find new opportunities. So off they go, spending a fortune on PPC, SEO, social, and more…only to be disappointed again.
Sound familiar?
The truth is, it was the wrong conclusion. There is more business available from existing customers if you do great marketing! What does that mean? You need marketing experts using best practices to reach your customers with communication that’s relevant to them.
Unfortunately, many of these businesses have someone on their staff assigned to running email-only campaigns once a month. Staff that does not have the time nor marketing expertise to be effective at this.
The goal of great marketing is to connect with the target audience to increase their lifetime value. So, don’t give up on your existing customers, get help to market to them effectively.
