We hear all the time from small businesses that it’s overwhelming to keep up with everything going on AND market to their customers. It’s just too much to do!
It makes sense. You’re trying to run a business, see clients, bill clients, order supplies or answer the phones—the list goes on. Then, when you have a break from all that, you’re supposed to sit down, think about what you want to promote and to whom and come up with a creative way to do it. Whew—it’s like you’re downshifting and switching gears constantly!
If that isn’t enough, you then have to use some marketing software tool that you hardly understand to manage the customer database you’re marketing to; define the email campaign you want to run; create the email content with some creative flare; and then send it out. After all is said and done, you’ve wasted a stressful few hours (or days) to send out a single email to your customers. You then wait for the phone to ring with no way of knowing if you helped drive more business.
It’s no wonder most businesses only do this once per month and find it overwhelming.
After all, your core competency is taking care of your customers, not digital marketing. Don’t fear—there’s a cure for this overwhelming and mostly ineffective approach to marketing.
Talk to us.
There is no reason for your customer marketing to be overwhelming or ineffective any longer!
