Email remains an efficient and cost-effective channel for communicating your marketing message.
But email isn’t enough.
Your customers and prospects use many different platforms and multiple devices to collect the information they need to make purchasing decisions.
Getting through to your targets is not a matter of more messages. Rather, it requires more channels. That’s why an email-only approach to marketing is outdated.
So, for your message to most effectively reach the greatest number of people, you have to communicate on their terms. Doing it in a way your clients find meaningful and trustworthy is the key to success.
You need to deliver integrated campaigns using multiple digital channels such as: branded email, text messages, push notifications, Facebook and Instagram ads, and web landing pages.
Data collected from thousands of marketing campaigns shows that communication across multiple channels builds relationships and generates revenue more quickly.
