We help early-stage companies as they often lack the ability to hire full-time marketing staff. So, unless the founders possess the required marketing skills—they are disadvantaged in preparing their company for launch or early growth.
marketing-expert.us was created by Michael Cohen.
About Michael Cohen
Michael has been known throughout his career as a results-oriented marketing executive with an exceptional record of driving demand generation for companies across multiple industries. As a long-time power user of a variety of marketing automation platforms including Hubspot, Eloqua, Pardot, Marketo, ExactTarget, and others, Michael has a comprehensive hands-on perspective on the effectiveness of integrated marketing campaigns.
Prior to LexAlign PBC, Michael was Senior Director of Product Management at Welltok/Virgin Pulse with a mission to integrate campaign related products into a single platform.
Previously, Michael was the Vice President of Marketing at eRelevance Corporation (2/2014 to 4/2019). Michael’s team at eRelevance was responsible for corporate marketing functions as well as the creation and execution of integrated multi-channel marketing campaigns for all customers. eRelevance serviced more than 1,600 small businesses in the healthcare, legal, financial services, and home improvement markets.
Michael’s start-up experience includes:
- 2022-Present: LexAlign PBC
- 2021-2022: Virgin Pulse (acquired Welltok)
- 2019-2021: Welltok (acquired eRelevance technology)
- 2014-2019: eRelevance Corporation
- 2013-2013: Data Foundry
- 2008-2012: WhiteGlove Health
- 2007-2008: ViaMetric
- 2006-2007: Traq Wireless (merged with Tangoe and went public)
- 2006-2006: Cesura
- 2000-2006: Hyperformix (acquired by CA Technologies)