Marketing best practices are used to ensure the most effective communication of messages and content to the target audience. Best practices are used to guide the marketing team so that all members of the team produce consistent content and delivery of the marketing messages.
The marketing best practices that we use have been tested and proven effective across multiple industries.
Here are some interesting notes about best practices:
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- Best practices evolve over time, they are not static
- Best practices can vary from one industry to another
- Best practices apply to all elements of the marketing mix, not just email
- There is no substitute for experience in developing best practices
- Research helps but testing is required
- “Your mileage may vary” is an understatement