One of marketing’s primary customers is Sales. Marketing and sales must have a close alignment to successfully drive growth.
Marketing supports sales in a variety of ways including:
-
- Collateral
- CRM support (We have deep experience in Salesforce.com)
- Inside sales (in many organizations, marketing manages the inside sales function of appointment setter resources)
- Messaging and persona training
- Market validation (Awards, Honors, News, Partners)
- Marketing campaigns that generate MQLs (Marketing Qualified Leads)
- Product/service FAQs (Frequently Asked Questions)
- Prospect data