With your marketing strategy in place we plan your marketing campaigns—including message and content mapping. We’ll also define the relevant marketing channels that will be used in your marketing campaigns and the necessary tools that will be used to execute your campaigns. And if you have channel partners, we’ll include them in the program.
Not all marketing channels are created equal. Some may not be appropriate for your products and/or services. We’ll employ a variety of digital marketing channels, as well as non-digital channels—if it makes sense.
Some of the digital marketing channels include:
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- SMS (texting)
- Text and Display Ads
- Facebook and/or Targeted Facebook
- Instagram and/or Targeted Instagram
- LinkedIn and/or Targeted LinkedIn (InMail)
- Google Ads (and the Google network)
- Targeted Google Ads
- Web landing pages
- Blogs
- Content proliferation: creation and distribution of content used to drive traffic to your website
- Social Media
- Facebook company page
- Instagram company page
- Twitter company page
- LinkedIn company page
Some of the non-digital marketing channels include:
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- Billboards
- Company Events
- Dimensional Direct mail
- Industry Events
- Neighborhood newsletters
- Postcards
- Radio
- TV