Your marketing strategy begins with understanding your positioning, value proposition, and messaging for your target audience. We’ll define or help you refine your go-to-market strategy.
From there we develop the relevant messages by persona and define your demand strategy.
Some of the questions answered during this phase include:
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- Who are you selling to?
- Who is the decision maker?
- Who are the influencers?
- How will you reach your target audience?
- What is your sales process?
- What are your sales channels?
- Who are your partners and how will they be leveraged to help sell?