For a long time, marketing automation software tools have catered to marketers in all size businesses. These tools are designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
The use of these platform is to streamline organizations by replacing high-touch, repetitive manual processes with automated solutions. Ultimately, Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. However, with any software tool, someone has to learn them, configure them, use them, etc. And while marketing automation tools may indeed automate certain repetitive tasks related to marketing, it still requires businesses and their marketers to do the work.
In a recent survey, the reality is, a lot of user aren’t experiencing a great return from their marketing automation software tools. Industry expert, David Raab says 70% of marketers are either unhappy or only marginally happy with their marketing automation platforms. One of the big reasons is the software is too hard to learn and use.
See more: https://www.vendasta.com/blog/marketers-arent-satisfied-with-marketing-automation/ .
